NEW
MEDIA
by
Richard Rownak
Photography & Art for a visual hungry world
New media are forms of media that are native to computers, computational
and relying on computers for redistribution. Some examples of new media
are telephones, computers, virtual worlds, single media, website games,
human-computer interface, computer animation and interactive computer
installations.
Globalization
The rise of new media has increased communication between people all over
the world and the Internet. It has allowed people to express themselves
through blogs, websites, videos, pictures, and other user-generated media.
Flew (2002) stated that, "as a result of the evolution of new media
technologies, globalization occurs." Globalization is generally stated
as "more than expansion of activities beyond the boundaries of particular
nation states".[5] Globalization shortens the distance between people
all over the world by the electronic communication (Carely 1992 in Flew
2002) and Cairncross (1998) expresses this great development as the "death
of distance". New media "radically break the connection between
physical place and social place, making physical location much less significant
for our social relationships" (Croteau and Hoynes 2003: 311).
However, the changes in the new media environment create a series of tensions
in the concept of "public sphere". According to Ingrid Volkmer,
"public sphere" is defined as a process through which public
communication becomes restructured and partly disembedded from national
political and cultural institutions. This trend of the globalized public
sphere is not only as a geographical expansion form a nation to worldwide,
but also changes the relationship between the public, the media and state
(Volkmer, 1999:123).
"Virtual communities" are being established online and transcend
geographical boundaries, eliminating social restrictions. Howard Rheingold
(2000) describes these globalised societies as self-defined networks,
which resemble what we do in real life. "People in virtual communities
use words on screens to exchange pleasantries and argue, engage in intellectual
discourse, conduct commerce, make plans, brainstorm, gossip, feud, fall
in love, create a little high art and a lot of idle talk" (Rheingold
cited in Slevin 2000: 91). For Sherry Turkle "making the computer
into a second self, finding a soul in the machine, can substitute for
human relationships" (Holmes 2005: 184). New media has the ability
to connect like-minded others worldwide.
While this perspective suggests that the technology drives – and
therefore is a determining factor – in the process of globalization,
arguments involving technological determinism are generally frowned upon
by mainstream media studies. Instead academics focus on the multiplicity
of processes by which technology is funded, researched and produced, forming
a feedback loop when the technologies are used and often transformed by
their users, which then feeds into the process of guiding their future
development.
While commentators such as Castellsespouse a "soft determinism"
whereby they contend that "Technology does not determine society.
Nor does society script the course of technological change, since many
factors, including individual inventiveness and entrpreneurialism, intervene
in the process of scientific discovery, technical innovation and social
applications, so the final outcome depends on a complex pattern of interaction.
Indeed the dilemma of technological determinism is probably a false problem,
since technology is society and society cannot be understood without its
technological tools." (Castells 1996:5) This, however, is still distinct
from stating that societal changes are instigated by technological development,
which recalls the theses of Marshall McLuhan.
Manovich and Castells have argued that whereas mass media "corresponded
to the logic of industrial mass society, which values conformity over
individuality," (Manovich 2001:41) new media follows the logic of
the postindustrial or globalized society whereby "every citizen can
construct her own custom lifestyle and select her ideology from a large
number of choices. Rather than pushing the same objects to a mass audience,
marketing now tries to target each individual separately." (Manovich
2001:42).
As tool for social change
Social movement media has a rich and storied history (see Agitprop) that
has changed at a rapid rate since New Media became widely used. The Zapatista
Army of National Liberation of Chiapas, Mexico were the first major movement
to make widely recognized and effective use of New Media for communiques
and organizing in 1994. Since then, New Media has been used extensively
by social movements to educate, organize, share cultural products of movements,
communicate, coalition build, and more. The WTO Ministerial Conference
of 1999 protest activity was another landmark in the use of New Media
as a tool for social change. The WTO protests used media to organize the
original action, communicate with and educate participants, and was used
as an alternative media source. The Indymedia movement also developed
out of this action, and has been a great tool in the democratization of
information, which is another widely discussed aspect of new media movement.
Some scholars even view this democratization as an indication of the creation
of a "radical, socio-technical paradigm to challenge the dominant,
neoliberal and technologically determinist model of information and communication
technologies." A less radical view along these same lines is that
people are taking advantage of the Internet to produce a grassroots globalization,
one that is anti-neoliberal and centered on people rather than the flow
of capital. Chanelle Adams, a feminist blogger for the Bi-Weekly webpaper
The Media says that in her "commitment to anti-oppressive feminist
work, it seems obligatory for her to stay in the know just to remain relevant
to the struggle." In order for Adams and other feminists who work
towards spreading their messages to the public, new media becomes crucial
towards completing this task, allowing people to access a movement's information
instantaneously. Of course, some are also skeptical of the role of New
Media in Social Movements. Many scholars point out unequal access to new
media as a hindrance to broad-based movements, sometimes even oppressing
some within a movement. Others are skeptical about how democratic or useful
it really is for social movements, even for those with access.
New Media has also found a use with less radical social movements such
as the Free Hugs Campaign. Using websites, blogs, and online videos to
demonstrate the effectiveness of the movement itself. Along with this
example the use of high volume blogs has allowed numerous views and practices
to be more widespread and gain more public attention. Another example
is the ongoing Free Tibet Campaign, which has been seen on numerous websites
as well as having a slight tie-in with the band Gorillaz in their Gorillaz
Bitez clip featuring the lead singer 2D sitting with protesters at a Free
Tibet protest. Another social change seen coming from New Media is trends
in fashion and the emergence of subcultures such as Text Speak, Cyberpunk,
and various others.
Following trends in fashion and Text Speak, New Media also makes way for
"trendy" social change. The Ice Bucket Challenge is a recent
example of this. All in the name of raising money for ALS (the lethal
neurodegenerative disorder also known as Lou Gehrig's disease), participants
are nominated by friends via Facebook, Twitter and ownmirror to dump a
bucket of ice water on themselves, or donate to the ALS Foundation. This
became a huge trend through Facebook's tagging tool, allowing nominees
to be tagged in the post. The videos appeared on more people's feeds,
and the trend spread fast. This trend raised over 100 million dollars
for the cause and increased donations by 3,500 percent.
National security
See also: Terrorism and social media
New Media has also recently become of interest to the global espionage
community as it is easily accessible electronically in database format
and can therefore be quickly retrieved and reverse engineered by national
governments. Particularly of interest to the espionage community are Facebook
and Twitter, two sites where individuals freely divulge personal information
that can then be sifted through and archived for the automatic creation
of dossiers on both people of interest and the average citizen.
New media also serves as an important tool for both institutions and nations
to promote their interest and values (The contents of such promotion may
vary according to different purposes). Some communities consider it an
approach of "peaceful evolution" that may erode their own nation's
system of values and eventually compromise national security
https://en.wikipedia.org/wiki/New_media